Executive Team

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

Ricardo García Soto

  • Managing Director, Conveyroll
  • President, Logimotion

Ricardo is the Managing Director of Conveyroll and President of Conveyroll Global Solutions, the US division of the company. As Managing Director and President, Ricardo is responsible for implementing company policies as well as ensuring the company stays focused on growth, profit and most of all, providing a great customer experience.

Ricardo began his career at Wiegand s.a. de c.v. , where his role was Product Engineering Supervisor . While in this role he was responsible for all product blueprints, setting up new production lines and training people using master standard data to increase productivity, as well as for all equipment and plant layout development. From there, he joined Simplimatic Engineering based in Lynchburg, Virginia as a Project Manager. Wanting to make his mark on the material handling industry, Ricardo left to begin his own company, Conveyroll. Over the years Ricardo has evolved the company from a simple distributor to a full solution provider. He has partnered with many of the largest manufacturers in the world, including Interroll, Diafuku/Wynright, FMH and Roach Conveyors, allowing him to grow the company into one of the largest material handling integrators in Mexico.

Ricardo received his degree in Industrial Engineering from Universidad Regiomontana in Monterrey Mexico. He also earned certification in Warehouse and Distribution Center Layout, Transportation Modeling and Distribution Logistics Modeling from Georgia Institute of Technology. Ricardo was also trained and certified on sortation solutions from Hytrol Conveyors, Buschman conveyors and Automotion .

Jason Main

  • Director of Strategy & Profitability, Conveyroll
  • Managing Partner, Logimotion
  • Vice President of Strategy & Technology, Logimotion

Jason is the Director of Strategy & Profitability, defining objectives to gain market share and maximize profitability at Conveyroll. Jason is also the Managing Partner and VP of Strategy & Technology at Conveyroll Global Solutions, Conveyroll’s USA division. He comes to Conveyroll with well-rounded experience from several industries.

He joins Conveyroll from Amazon Web Services where he was a strategic product leader specializing in bringing new products to market, as well as globalization and localization of those products. Prior to that, Jason was Vice President of Product and Technology at Asure Software, a leader in workplace technology solutions for the mobile workforce, including workplace utilization, scheduling and workforce management. He has held numerous positions in Product and Technology leadership throughout his career. Jason started his career as an aviator in the US Air Force, flying combat missions during Operation Enduring Freedom, Operation Iraqi Liberation and many others.

Jason holds a B.S. in Mechanical Engineering from Louisiana State University. He also obtained his Six Sigma Black Belt Certification from ASQ, as well as Scrum Master Certification from Scrum Alliance

ALfonso López

  • MH Solutions Integrator, Conveyroll Bajio

As the MH Solutions Integrator at Conveyroll Bajio, Alfonso’s responsibilities include consulting with customers on their material handling and sortation needs and making recommendations on which technologies will meet their needs to optimize performance, increase operational efficiency and provide a continuous process for customer operations.

Alfonso joins Conveyroll from Fabricas de Calzado de Andrea, where he worked for 15 years as Manager of Distribution Infrastructure Development. His responsibilities included analysis, planning and design of distribution centers and over the course of his time at Andrea, he was responsible for the implementation and operation of 10 distribution centers in Mexico and 1 in the US. As Operations Manager, Alfonso worked to seek out new technologies to increase operational efficiency, resulting in a 99.98% efficiency rate in the logistic supply chain. Prior to Andrea, Alfonso worked for Gamesa, a division of PEPSICO as Operations Manager for 4 years. In this role he was responsible for Distribution and Costumer Service for the entire Bajio Area in Mexico Alfonso graduated from Monterrey Institute of Technology and Higher Education in 1998, with a degree in Industrial Engineering.

Cesar Cervantes

  • Manager of Sales and Customer Service

As Manager of Sales and Customer Service, Cesar runs sales operations for Conveyroll. As part of his responsibilities, he leads a team of sales representatives that follow up on leads and work with these customers to get them the products and solutions to meet their needs. Additionally, he works with a service team providing support to existing and future customers.

Cesar brings over 25 years of experience in the material handling industry. He joined Conveyroll in 1994 and has worked in several departments, beginning in Design, then moving to Traffic, Customer Service, Accounting Services and finally into Sales. Prior to joining Conveyroll, Cesar worked with Madereria del Norte in the sales department from 1992-1993, and he began his career at the Electron and Proton Company in the engineering department from 1990-1992.

Cesar studied at the Universidad Autonoma de Tamaulipas (UAT).

Jennifer Boyd

  • Managing Partner, Logimotion
  • Vice President of Sales & Marketing, Logimotion

As Vice President of Sales & Marketing, Jennifer is responsible for developing and driving global sales initiatives and evolving Conveyroll Global Solution’s brand and competitive strategies. She brings to the position over 15 years of Sales and Client Relation Management experience that includes leadership roles and recognized sales achievements, along with an extensive track record of successfully working with clients to achieve desired outcomes through proactively assessing operational needs, analyzing trends, and identifying improvement opportunities. Jennifer has dedicated her career to developing and leading successful sales teams, specializing in ecommerce and workforce management solutions. Jennifer holds a Bachelor of Business Administration in International Business and Spanish from St. Edward’s University – Austin, Texas.


“Alone we can do so little; together we can do so much ”

– Helen Keller

Heinrich Droste

1988 – 1994 Doctoral Thesis at the Institute of Conveyor Technology University of Hannover “Research on Tilt Mechanism for Sorting Systems”

1981 – 1988 Mechanical Specialization on Material Handling Engineering, University of Hannover Degree: Diploma/Master

1980 – 1981 German Armed Forces

1977 – 1980 Grammar School, University-Entrance Diploma

01.01.2003 – 30.06.2017 Sole Managing Director Interroll Automation GmbH Sinsheim/Germany

01.01.1998 – 31.12.2002 Managing Director of Axmann Fördertechnik GmbH, Sinsheim with the power of sole representation

01.07.1994 – 31.12.1997 Mannesmann Demag Fördertechnik, Offenbach – Head of R&D

01.02.1989 – 30.06.1994 Scientific Officer at the Institute of Conveyor Technology, University of Hannover

Stephen Cwiak

Experienced Executive with a demonstrated history of working in the industrial automation industry. Skilled in Material Handling Equipment, Motion Control, Management, and Operations in the Postal, Parcel, and Warehouse markets. A strong professional with a focus on sortation and high flow rate solutions in the Material Handling sector. Over the past 15 years Stephen has held various potions starting first as a Mechanical Engineer and progressing through Project Management, Engineering Management, General Management, VP of Sales, SVP Head of Subsystems, and now President of BoxLogix Parcel. Consulting, designing, selling, and implementing conveyor and sortation systems is his primary focus. The experience of working with end users and integrators to develop solutions for 90+ crossbelt sorter applications and multiple large conveyor programs for the largest Postal and Parcel organizations in the world provides the foundation to offer a wide range of solutions in today’s market. Stephen’s experience and unique passion allows BoxLogix to venture into new markets and applications.

Ronaldo Zafra

  • Director of Operations

As Operations Director at Conveyroll, Ronaldo’s responsibilities include day-to-day management of the company as well as continued execution of ongoing projects. He comes to Conveyroll with strong experience of more than 30 years in the management of intralogistics projects and operation of high-volume distribution centers. He joins Conveyroll from Andrea, a Mexican company and leader in sale by catalog. At Andrea Ronaldo was Subdirector and Manager of Distribution and Logistics for 18 years. Prior to that, Ronaldo was Manager of Logistics Projects for BIC México and Distribution Manager for Telephones Company of México. He has held numerous positions in manufacturing, warehousing and logistics.

Ronaldo has a B.S in Food Engineering, Business Administration and a Master in Innovation from La Salle University, a specialization in Distribution Technologies from ANTAD. and Supply Chain certification by APICS.

Cesar Méndez

  • Director of Concepting and Business Development at Conveyroll

César is dedicated yo search new marketing opportunities and developing operative models in orden to provide the most cost effective solutions yo Conveyroll as me historia Clients.

He has been developing solutions for 20 years for Conveyroll, Geodis, Walt Mart, Chedraui, Nestlé Foods and a large list of domestic and global companies, from Retail, Pharmaceutical, automotive, wholesaler, 3Plp and Parselh. . Cesar holds a B.S. in Industriall Engineering from UPIICSA IPN University. Diploma in Marketing at Unitec and Logistics at Georgia Techo. His experience and knowlege has been enhensed for 20 years as Consulrant and Speaker que no Conferences and Seminars