Executive Team

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

– John Quincy Adams

Our Team

Ricardo García Soto

  • Managing Director, Conveyroll
  • President, Logimotion

Ricardo is the Managing Director of Conveyroll and President of Logimotion, the US division of the company. As Managing Director and President, Ricardo is responsible for implementing company policies as well as ensuring the company stays focused on growth, profit and most of all, providing a great customer experience.

Ricardo began his career at Wiegand s.a. de c.v. , where his role was Product Engineering Supervisor . While in this role he was responsible for all product blueprints, setting up new production lines and training people using master standard data to increase productivity, as well as for all equipment and plant layout development. From there, he joined Simplimatic Engineering based in Lynchburg, Virginia as a Project Manager. Wanting to make his mark on the material handling industry, Ricardo left to begin his own company, Conveyroll. Over the years Ricardo has evolved the company from a simple distributor to a full solution provider. He has partnered with many of the largest manufacturers in the world, including Interroll, Diafuku/Wynright, FMH and Roach Conveyors, allowing him to grow the company into one of the largest material handling integrators in Mexico.

Ricardo received his degree in Industrial Engineering from Universidad Regiomontana in Monterrey Mexico. He also earned certification in Warehouse and Distribution Center Layout, Transportation Modeling and Distribution Logistics Modeling from Georgia Institute of Technology. Ricardo was also trained and certified on sortation solutions from Hytrol Conveyors, Buschman conveyors and Automotion .

Our Team

Jason Main

  • Director of Strategy & Profitability, Conveyroll
  • Managing Partner, Logimotion
  • Vice President of Strategy & Technology, Logimotion

Jason is the Director of Strategy & Profitability, defining objectives to gain market share and maximize profitability at Conveyroll. Jason is also the Managing Partner and VP of Strategy & Technology at Logimotion, Conveyroll’s USA division. He comes to Conveyroll with well-rounded experience from several industries.

He joins Conveyroll from Amazon Web Services where he was a strategic product leader specializing in bringing new products to market, as well as globalization and localization of those products. Prior to that, Jason was Vice President of Product and Technology at Asure Software, a leader in workplace technology solutions for the mobile workforce, including workplace utilization, scheduling and workforce management. He has held numerous positions in Product and Technology leadership throughout his career. Jason started his career as an aviator in the US Air Force, flying combat missions during Operation Enduring Freedom, Operation Iraqi Liberation and many others.

Jason holds a B.S. in Mechanical Engineering from Louisiana State University. He also obtained his Six Sigma Black Belt Certification from ASQ, as well as Scrum Master Certification from Scrum Alliance

Our Team

Alfonso López

  • MH Solutions Integrator, Conveyroll Bajio

As the MH Solutions Integrator at Conveyroll Bajio, Alfonso’s responsibilities include consulting with customers on their material handling and sortation needs and making recommendations on which technologies will meet their needs to optimize performance, increase operational efficiency and provide a continuous process for customer operations.

Alfonso joins Conveyroll from Fabricas de Calzado de Andrea, where he worked for 15 years as Manager of Distribution Infrastructure Development. His responsibilities included analysis, planning and design of distribution centers and over the course of his time at Andrea, he was responsible for the implementation and operation of 10 distribution centers in Mexico and 1 in the US. As Operations Manager, Alfonso worked to seek out new technologies to increase operational efficiency, resulting in a 99.98% efficiency rate in the logistic supply chain. Prior to Andrea, Alfonso worked for Gamesa, a division of PEPSICO as Operations Manager for 4 years. In this role he was responsible for Distribution and Costumer Service for the entire Bajio Area in Mexico Alfonso graduated from Monterrey Institute of Technology and Higher Education in 1998, with a degree in Industrial Engineering.

Our Team

Jaime Michel

C-Level Executive with over 25 years of an extensive experience all across from north to South America. Starting, setting, staffing and/or managing complete business units for the high-tech/automated material handling solutions, systems and software applications, mastering engineered business development and enterprise projects management execution. Mr. Michel has an ample knowledge, from technical to practical, of a variety of engineering disciplines and applications, and a large experience on processes and systems design, optimization and implementation, that empowers him to assess, fit and run from a simple project to a complete organization/business unit. His strengths include multi-technology distribution center and order fulfillment systems design and supply chain technology deployment with expertise that spans from basic to highly automated solutions, including high speed sortation systems solutions, storage and retrieval systems (AS/RS), sortation systems, conveyors, carousels, pouch overhead conveyor/sortation system, print-n-apply stations, scaling and weighing units, among others, as well as supply chain management and execution software systems (WMS/WES/WCS).

Mr. Michel has also a wide background in operations, supply chain, logistics, demand planning, and materials management, and a firm orientation on processes optimization, operational excellence, and disciplined execution, which has enabled him to lead and empower the performance and execution of any type and size of projects, from business strategy, data analysis, and concept development through implementation, training and acceptance testing, and go live and hand-over- users assistance, and effective accountable on-going support, for the warehouse, distribution and order fulfillment solutions and integrated systems for the retail, e-commerce, wholesale or the mix of any of those environments in USA, Mexico, Brazil, Chile Colombia, and Peru.

Our Team

Jennifer Boyd

  • Managing Partner, Logimotion
  • Vice President of Sales & Marketing, Logimotion

As Vice President of Sales & Marketing, Jennifer is responsible for developing and driving global sales initiatives and evolving Logimotion brand and competitive strategies.
She brings to the position over 15 years of Sales and Client Relation Management experience that includes leadership roles and recognized sales achievements, along with an extensive track record of successfully working with clients to achieve desired outcomes through proactively assessing operational needs, analyzing trends, and identifying improvement opportunities. Jennifer has dedicated her career to developing and leading successful sales teams, specializing in ecommerce and workforce management solutions.
Jennifer holds a Bachelor of Business Administration in International Business and Spanish from St. Edward’s University – Austin, Texas.

Our Team

Cesar Cervantes

As Manager of Sales and Customer Service, Cesar runs sales operations for Conveyroll. As part of his responsibilities, he leads a team of sales representatives that follow up on leads and work with these customers to get them the products and solutions to meet their needs. Additionally, he works with a service team providing support to existing and future customers.

Cesar brings over 25 years of experience in the material handling industry. He joined Conveyroll in 1994 and has worked in several departments, beginning in Design, then moving to Traffic, Customer Service, Accounting Services and finally into Sales. Prior to joining Conveyroll, Cesar worked with Madereria del Norte in the sales department from 1992-1993, and he began his career at the Electron and Proton Company in the engineering department from 1990-1992.

Cesar studied at the Universidad Autonoma de Tamaulipas (UAT).

Consultants

“Alone we can do so little; together we can do so much ”

– Helen Keller

Our Team

Heinrich Droste

1988 – 1994 Doctoral Thesis at the Institute of Conveyor Technology University of Hannover “Research on Tilt Mechanism for Sorting Systems”

1981 – 1988 Mechanical Specialization on Material Handling Engineering, University of Hannover Degree: Diploma/Master

1980 – 1981 German Armed Forces

1977 – 1980 Grammar School, University-Entrance Diploma

01.01.2003 – 30.06.2017 Sole Managing Director Interroll Automation GmbH Sinsheim/Germany

01.01.1998 – 31.12.2002 Managing Director of Axmann Fördertechnik GmbH, Sinsheim with the power of sole representation

01.07.1994 – 31.12.1997 Mannesmann Demag Fördertechnik, Offenbach – Head of R&D

01.02.1989 – 30.06.1994 Scientific Officer at the Institute of Conveyor Technology, University of Hannover

Our Team

Stephen Cwiak

Experienced Executive with a demonstrated history of working in the industrial automation industry. Skilled in Material Handling Equipment, Motion Control, Management, and Operations in the Postal, Parcel, and Warehouse markets. A strong professional with a focus on sortation and high flow rate solutions in the Material Handling sector. Over the past 15 years Stephen has held various potions starting first as a Mechanical Engineer and progressing through Project Management, Engineering Management, General Management, VP of Sales, SVP Head of Subsystems, and now President of BoxLogix Parcel. Consulting, designing, selling, and implementing conveyor and sortation systems is his primary focus. The experience of working with end users and integrators to develop solutions for 90+ crossbelt sorter applications and multiple large conveyor programs for the largest Postal and Parcel organizations in the world provides the foundation to offer a wide range of solutions in today’s market. Stephen’s experience and unique passion allows BoxLogix to venture into new markets and applications.

Our Team

Ronaldo Zafra

  • Director of Operations

As Operations Director at Conveyroll, Ronaldo’s responsibilities include day-to-day management of the company as well as continued execution of ongoing projects. He comes to Conveyroll with strong experience of more than 30 years in the management of intralogistics projects and operation of high-volume distribution centers. He joins Conveyroll from Andrea, a Mexican company and leader in sale by catalog. At Andrea Ronaldo was Subdirector and Manager of Distribution and Logistics for 18 years. Prior to that, Ronaldo was Manager of Logistics Projects for BIC México and Distribution Manager for Telephones Company of México. He has held numerous positions in manufacturing, warehousing and logistics.

Ronaldo has a B.S in Food Engineering, Business Administration and a Master in Innovation from La Salle University, a specialization in Distribution Technologies from ANTAD. and Supply Chain certification by APICS.

Our Team

Cesar Méndez

  • Director of Concepting and Business Development at Conveyroll

César is dedicated yo search new marketing opportunities and developing operative models in orden to provide the most cost effective solutions yo Conveyroll as me historia Clients.

He has been developing solutions for 20 years for Conveyroll, Geodis, Walt Mart, Chedraui, Nestlé Foods and a large list of domestic and global companies, from Retail, Pharmaceutical, automotive, wholesaler, 3Plp and Parselh. . Cesar holds a B.S. in Industriall Engineering from UPIICSA IPN University. Diploma in Marketing at Unitec and Logistics at Georgia Techo. His experience and knowlege has been enhensed for 20 years as Consulrant and Speaker que no Conferences and Seminars

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Decrease your operating expenses while increasing efficiency

Automated storage and retreival systems will help your company cut expenses by minimizing the amount of unnecessary parts and products in storage, while improving organization of the contents of your warehouse.

Wynright’s Robotic Buffer is an ideal solution for applications where an intermediate buffer is required. Volume imbalance between processes create additional labor costs, and floor space for stagin product comes at a premium. Where other conventional approaches to product buffering are cost or space prohibitive, this offers proven technology in an innovative arrangement.

The shuttle rack is a superfast mini-load AS/RS system used for picking and shipment sorting. The system has a cart positioned on each rack level.

The mini load is a high-speed, high-density buffer that can replace conventional static rack to maximize vertical storage space within a compact footprint. The mini load moves and stores irregularly shaped goods or parts placed in stacking totes, collapsible totes, nesting containers, case/cardboard boxes and bins. The system handles weight up to 662 lbs and the rack height ranges from 10-66 feet.

Wynright’s unit load is a high-density pallet buffer designed to maximize vertical storage space while maintaining a compact footprint. Several models are available to handle pallet loads up to 6,600 lbs, and rack heights up to 131 ft. The unit load can also be used to store long or bulky items, hazardous materials and it is ideal for freezer and low-noise applications. In addition to a standard unit load, a double deep rack configuration is available.

Increase efficiency and accuracy like a pro.

Our picking solutions are designed to increase efficiency and accuracy. We offer voice and light directed solutions, as well as our patented HYBRID solution, which combines the benefits of both voice and light directed technologies.

CAPS Pick-to-Light:
Providing outstanding efficiencies in a variety of warehouse and distribution center applications, the Pick-to-Light system is the ideal system for order fulfillment in fast, full and split picking operations.

CAPS Put-to-Light:
These versatile systems are easily configured to allow a SKU to be distributed across multiple stores, departments or orders.

CAPS Mobile Cart:
This system uses technology to create a continuous selection or placement line, ideal for split or slow-moving SKUs, which are typically stored on shelves.

Wynright has partnered with Vocollect to bring you the industry’s leading end-to-end voice solution, Vocollect’s Voice Warehouse Solution. Specifically designed to excel in challenging industrial-warehouse environments, your Vocollect Voice Solution is precisely tailored to your specific business needs.

Wynright’s revolutionary design (patent pending) combines lights and voice, into a seamless, highly productive picking experience. HYBRID provides the user with a visual representation of required product, followed by structured voice instructions to complete the pick.

Carousels are an affordable way to increase accuracy and productivity. In fact, a horizontal carousel usually costs no more than a well-equipped forklift truck.

implify multi-bay picking and streamline returns processing
Visual Sort is a customized system that enables more efficient tracking and restocking of returned inventory as well as combine the picking of parts in a two-bay system based on a bill of materials.

Big or small, our services are tailored to your project.

No matter the size of your project, we offer services that will allow us to handle the job from beginning to end. From consulting to design, installation to support, we’ll design a solution that meets your needs!

Before making any recommendations, our system design specialists will work with you to carefully analyze your operational requirements and identify current issues to determine your specific needs. We want to understand your facility configuration, capacity and order size, reporting and control requirements and other variables. In other words, we want to understand your business needs and provide a design with those in mind.

Our award winning engineering department can design your warehouse solution from beginning to end, including hardware, controls, electronics, and pneumatics. We will take care of every facet to create a design which will have your operation running smoothly and assist in increasing your overall efficiency.

As part of the engineering effort, we will bring your design to life, so you can see exactly how every part of your system will operate before you make the decision to move forward. We feel that this is an integral part of the process in order to show full system layout as well as exactly how we are helping to solve your issues.

Virtual reality is an engineering tool that will allow the customer to “walk” through their completed warehouse design to evaluate the flow and positioning of items so that changes can be made prior to the beginning of installation. This could also be used to determine interactions within the warehouse, such as between AGV’s and personnel, to maximize safety.

Installation will be completed by our highly trained staff, which has over 30 years of experience in field installations. Whether it is mechanical, electrical or pneumatic installations, you can be sure that our team will surpass your expectations and install your solution with unsurpassed quality and professionalism.

From the smallest component to the largest carrier, Conveyroll solutions are unsurpassed in performance and reliability. We have built our reputation on a constant commitment to quality, and we share that commitment with you in the form of ongoing service and support. If you have any issues with your system, simply contact us and we will resolve the issue and get your system back up and running in minimal time.

Let us help you find the solution that is right for you.

From receiving to storage to shipping, packages are constantly moving around your facility. Our goal is to create a system that will move them in the most accurate and effient way possible, ensuring that your business runs smoothly!

Also known as an expandable conveyor, Flexible Conveyors are useful where movability, manueverability and flexibility are necessary to transport goods. They come in either gravity or electric powered models and use steel rollers or skatewheels on the conveyor surface and has castors on it’s legs to make it moveable. These conveyors are suitable for shipping and receiving departments or other high traffic areas where products need to be moved into or out of trucks because it can be expanded into the truck itself.

Horizontal crossbelt sorters are characterized by their flexible, space-utilizing routing with curves that also conquer inclines and slopes. Feeds and destinations can be arranged in various ways and optimized to increase the system’s performance. With an appropriate layout, it is possible to create several sorting areas with just one cycle. The horizontal crossbelt sorter is also perfectly suited for small spaces. For example, two crossbelt sorters with identical routes can be installed one on top of the other, i.e., doubled up. Horizontal crossbelt sorters can recirculate goods that have either not been recognized by identification technology or have not been discharged because all destinations were full.

With Belt Over Roller Conveyors, the belt can be either slider bed supported or supported by return rollers located underneath the load rollers. Belt On Roller Conveyors are fairly common types of powered conveyors and usually hae rubber belts of strong ply and thickness. This conveyor provides much control over the orientation and placement of loads, which can be good for bulky, irregularly shaped products. Because product orientation is easily controlled with this conveyor, it also makes a good conveyor to use in induction and sortation conveyor systems.

Belt Driven Live Roller Conveyor consistes of load rollers, a drive-belt, return rollers and an external motor. These rollers are moved using a belt which is located directly underneath the load rollers which provides friction directly on the rollers causing forward movement of the product. The return rollers are used to keep the belt in place under the conveyor and to maintain tension on the drive belt. This conveyor can be used in accumulation, induction and merging systems where product suzes and weights tend to vary.

Chain Driven Live Roller Conveyors are typically used to transport heavier loads at controlled speeds. Chains drive sprockets on the load rollers which in turn drive a chain and the sprocket on the next roller. These systems transmit the same amount of power to each roller thus insuring a smooth, even ride. These conveyors offer several advantages, for instance, because there are no belts, the chain driven conveyor can transport both hot and cold loads that could damage other conveyor types.

Accumulation Conveyors separate products on a conveyor line by halting and holding goods in place until the system signals its release to the next zone. This also keeps products from touching or running into each other to eliminate damage. Accumulation system conveyor is typically used in conjunction with other modular conveyor types in a complete conveyor handling system. This conveyor can be the most vital link in any large material handling conveyor system for product handling automation. Without it, your product flow, sortation system, packaging machine or other machines will quickly become overloaded and will not function properly.

Line Shaft Conveyors basic design utilizes live rollers that are driven by a urethane belt from a drive shaft under the roller bed that runs the length of the conveyor. This belt driven driveshaft is turned by a motor and transmits its rotation via small urethane belts to individual rollers, making it an excellent choice for both transporting and accumulating products on a production line. Since the rollers are individually powered, a line shaft conveyor can easily be used for accumulation operations where there is a minimum amount of back pressure on the product being transported.

Also known as a telescoping conveyor, this conveyor extends into the back of a trailer to load or unload packages with ease, providing a long term solution in the shipping and receiving areas. When loading or unloading is finished, the extendable conveyor simply telescopes back into itself and is ready for use with the next truck. These conveyors can either be fixed in place or move along the dock for easy access to any of the available doors (known as transversing.

We know sortation solutions so you don’t have to

More elaborate systems that require products to be delivered to different locations throughout the warehouse may still need some sort of sortation solution. No matter your needs, we’ve got you covered!

Ideal for shipping and/or receiving operations with a medium rate requirement and where product orientation needs to be preserved. Can accomplish rates up to 30 cartons per minute when used with sortation belt conveyor running at 100 to 350 feet per minute. Handles a wide variety of conveyables up 75 lbs., depending on sys. sort rate and design. Diverts 45 onto powered or non-powered takeaway. Product maintains orientation. Air-operated arm can be controlled manually or remotely. Designed to be used with Automotion’s standard belt conveyor or live roller divert conveyor. Best results accomplished when paired with an Automotion high speed induction conveyor.

Ideal for shipping and/or receiving operations with a high rate requirement. Can accomplish rates up to 60 cartons per minute when used with sortation belt conveyor running up to 450 feet per minute.* Handles a wide variety of conveyables up 75 lbs., depending on system sort rate and design. Gentle controlled sweeping action diverts conveyables at a 45º angle onto powered or non-powered takeaway conveyor. Air-operated arm can be controlled manually or remotely. Designed to be used with Automotion’s standard belt conveyor or live roller divert conveyor. Best results accomplished when paired with an Automotion high speed induction conveyor.

Horizontal crossbelt sorters are characterized by their flexible, space-utilizing routing with curves that also conquer inclines and slopes. Feeds and destinations can be arranged in various ways and optimized to increase the system’s performance. With an appropriate layout, it is possible to create several sorting areas with just one cycle. The horizontal crossbelt sorter is also perfectly suited for small spaces. For example, two crossbelt sorters with identical routes can be installed one on top of the other, i.e., doubled up. Horizontal crossbelt sorters can recirculate goods that have either not been recognized by identification technology or have not been discharged because all destinations were full.

The main feature of Interroll’s vertical crossbelt sorter with linear, straight routing (“above – below”) is its distinctive space-saving design because of its compact, modular approach. A minimum width of 1.7 m is already sufficient, e.g., for a vertical sorter with a crossbelt carriage measuring 400 x 400 mm. This configuration can also save valuable space, if full containers are transported into the sorter. This is unique on the market. The infeed on the vertical sorter usually starts with an accumulating conveyor in front of the actual sorter – a simple conveyor belt. Operators are able to manually feed goods directly onto this accumulating conveyor – a cost-effective and ergonomic solution. The accumulating conveyor can, of course, also be loaded via semi-automated or fully-automated infeeds.

SPEED: UP TO 200 RPM.
CAPACITY: 15 TO 30 BOXES PER MINUTE
VOLTAGE: +24 VDC

Ideal for shipping and/or receiving operations with a high rate, high volume requirement. Can accomplish rates up to 100 cartons per minute* at speeds up to 400 ft. per minute. Transports product on a surface of multiple belts. Each belt is properly tensioned by an individual spring take-up. The belt tracks feature a unique “rolling design”, that results in a longer belt life, quieter operation, and a reduction in necessary horsepower. The AutoSort 16 uses a divert point that consists of a series of pop-up wheels that are angled at 30. These wheels are driven by the main conveyor and require no additional drives. The AutoSort 17 uses a divert point that consists of pop-up rollers that are angled at 90 º. The multi-belt sorter is a modular system that is composed of a drive section, intermediate bed(s), divert bed(s), and a tail section

Ideal for shipping and/or receiving operations with a high rate requirement and numerous divert locations are required. Can accomplish rates up to 90 cartons per minute when used with sortation belt conveyor running at 180 – 300 feet per minute.* Handles a wide variety of conveyables up 75 lbs., depending on system sort rate and design. (3) rows of wheels lift the carton onto a 45º powered or non-powered takeaway conveyor. Modular construction allows for many design possibilities, such as unlimited sorter lengths and countless divert configurations. The assembly is also easier to maintain. Designed to be used with Automotion’s standard belt conveyor.

Ideal for shipping and/or receiving operations with a medium rate requirement and where linear space is limited. Can accomplish rates up to 40 cartons per minute when used with sortation belt conveyor running up to 250 feet per minute.* Handles a wide variety of conveyables up 75 lbs., depending on system sort rate and design. Diverts 90 onto a parallel or perpendicular, powered or non-powered takeaway conveyor. Air-operated arm can be controlled manually or remotely Designed to be used with Automotion’s standard belt conveyor or live roller divert conveyor. Best results accomplished when paired with an Automotion high speed induction conveyor.

Ideal for shipping and/or receiving operations with a high rate, high volume requirement. Can accomplish rates up to 250 cartons per minute* at speeds up to 550 ft. per minute. Integrated advanced tracking system communicates the timing and amount of shoes needed to accurately divert product onto a take-away conveyor. Available in single or dual-sided configurations. AutoSort 13 features a shoe design of extruded aluminum and sound insulation and an electric divert switch instead of the standard pneumatic switch to enable the sorter to achieve even higher sortation rates.

Ideal for shipping and/or receiving operations with a medium rate requirement. Can accomplish rates up to 20 cartons per minute when used with sortation belt conveyor running at 100 to 250 feet per minute.* Handles a wide variety of conveyables up 75 lbs., depending on system sort rate and design. Diverts at an angle of 90º onto a powered or non-powered takeaway conveyor. Air-operated arm can be controlled manually or remotely. Designed to be used with Automotion’s standard belt conveyor or live roller divert conveyor. Best results accomplished when paired with an Automotion high speed induction conveyor.

Load/Unload